The AI for real estate agents worth having isn't the one that writes pretty listings; it's the one that writes them all the same way. A brokerage with nine agents has nine ways of describing a condo. With Flipa you explain once how your listing descriptions go; after that, each agent pastes in their notes and the listing comes out. And if you've told it which facts are required, it flags the missing one instead of filling it in.
Made-up example: Pine Harbor Realty, a local brokerage in St. Petersburg, Florida, with nine agents and two offices. The app's interface is in Spanish today; Flipa answers in the language you write in.
Here's the listing in the house format. The format asks for the year built and it isn't in your notes. I won't make it up: I've flagged it.
First, the vocabulary, since this page has two kinds of agents. Yours sell homes. A Flipa agent is the assistant with one specific job, and it works inside your team: it never talks to buyers or sellers. In one of our tests, someone asked for “something to write the product pages, since every one is done differently.” It didn't propose an agent; it proposed a skill. Good call. An agent is a job; a skill is a fixed way of doing a task. Listings, like product pages, are a format problem.
A skill is created by talking: you explain how your listings go, in what order, and which facts are required. From then on Flipa applies it when it's called for, no matter who's writing.
It writes with what's in your notes. If the skill says which facts are required, it flags whichever one is missing. We haven't tested this start to finish with real estate listings: it's a draft, it can be wrong, and the agent who walked the property reviews it.
Under the Fair Housing Act, an ad can't state a preference based on a protected class. That's why many brokerages keep a list of phrases to avoid, like “perfect for a young couple.” Upload yours as a brand rule. When a request clashes with it, Flipa says what clashes and offers wording that fits. It doesn't know fair housing law, only your list, so your broker's review still stands.
If the fee sheet and the rental procedure are uploaded, it answers the team from them and shows the document. If they aren't, it says it doesn't know and logs the question.
Thumbs down, and you write how it should have turned out. If the account's admin corrects it, it counts from that moment. If anyone else does, it waits for the admin's OK.
These are the notes from a listing appointment, the way they get jotted down with the seller standing there. Check or uncheck boxes and click the button: the listing always comes out in the same order. Try removing the square footage. This is a mockup with Pine Harbor's format; in Flipa, the format and the required facts are whatever you explain to it.
Notes from the listing appointment · 418 Harbor St #3
Pine Harbor's format requires four facts: square footage, bedrooms, bathrooms, and year built. The rest shows up if you wrote it down. The neighborhood and the showing terms come from what the brokerage already has in writing.
Listing · Pine Harbor format
Always in this order, whoever writes it. Click “Write the listing.”
Listing · Pine Harbor format
Renovated in 2019. South-facing. Elevator building. One garage space included.
Downtown waterfront, a short walk to the pier and the Saturday market.
By appointment only. Pine Harbor Realty, downtown office.
If the year built were missing from the notes, the listing wouldn't guess one. In its place you'd see this: Missing: year built. I won't make it up
Flipa prepares. Posting, sending, and calling are done by your team.
3 bed, 2 bath, 1,240 sq ft, renovated 2019, south-facing, garage space, elevator
From notes to listing. It comes out in the house format, with the year built flagged as pending. One call to the seller and it's done.
Draft a reply to this seller who wants to know what we charge to list
The answer, with the fee sheet open. Flipa drafts the email with what the fee sheet says, in your tone. It goes out from your inbox, not from Flipa. See email replies.
What do we collect with a rental application?
The procedure, without hunting for it. It answers from the rental procedure and shows the document. It works the same for someone ten years in and someone who started Monday.
Short social post for the bungalow on Oak Street
Copy for social. It writes it from the listing you paste in. Review it before it goes up; that part is yours. More in social media.
Email to the couple who toured the Harbor St condo: they liked it, unsure about the single garage space
Follow-up email. Out comes a draft that sounds like the brokerage and carries the facts from the listing. What to offer and when to call is still the agent's decision.
It isn't all listings. A good part of the day goes to procedure questions that are already written down somewhere, and that the same person always ends up answering.
Per the brokerage's rental procedure: the last two years of tax returns or six months of bank statements, plus the same ID and landlord references as any other applicant. The managing broker reviews the file before the application goes to the owner.
Better to know now than after signing up.
| Does it? | What happens instead | |
|---|---|---|
| Write the listing in the brokerage's format | Yes | From the notes you type or paste |
| Post to the MLS or the listing portals | No | You copy the listing and paste it yourself |
| Hook up to your CRM or transaction software | No | It works with what you upload and what you tell it |
| Price a home or run comps | No | The price comes from whoever knows the neighborhood |
| Talk to buyers or renters | No | It prepares the text; your team does the answering |
| Listen to the voice memo you recorded at the showing | No | It doesn't read audio or video: notes go in writing |
| Work in English | Partly | It writes in the language you write in; the app's interface is in Spanish today |
If you'd like to see the process slowly before setting up your own, the guide to creating an AI agent walks through it step by step. Does your brokerage also do renovations? See Flipa for contractors.
For what gets written every day: listing descriptions, emails to sellers and buyers, social posts. And for internal questions, if the procedures are written down. With Flipa, it also comes out in your brokerage's format and with your terms.
No. Flipa doesn't post or send anything. It leaves the listing written, with a “Copy” button next to it, and you paste it into the MLS or your own software.
No. It has no market data and no closed sales, and it doesn't do valuations. It can shape a report from the numbers and arguments you give it, but the price is yours to set.
No. Today there's no connection to real estate software, the MLS, or listing portals. Flipa works with the documents you upload, your website, and what you write in each conversation.
In the skill, you tell it which facts a listing carries and which are required, and to flag a missing one instead of filling it in. For your own material, fees or procedures, it looks in the brokerage's documents first. It can still be wrong: every listing gets reviewed before it's published.
The app's interface is in Spanish today and English isn't available yet. Plans start at $99/mo per account (it runs on credits), and you buy one by card on the pricing page, cancel anytime. The Trial is free, no card needed: 2,000 credits, one time. Google Drive, Gmail, Slack, and HubSpot connections aren't available yet.
Explain once how you write them. After that, everyone pastes in their notes.
Start free