AI for small business usually gets pitched as a project: someone to set it up, someone to maintain it, and a few months before it pays off. In a twelve-person cabinet shop, that someone doesn't exist. Flipa starts with what you already have: your website and a couple of documents. Then it gets sharper as you work, every time somebody on the team tells it “not like that, like this.”
The example on this page is made up: Brannock Cabinet Co., custom cabinetry in Asheville, North Carolina, twelve people. One thing to know up front: the app's interface is in Spanish today. Flipa answers in the language you write in.
Somebody at your company is already using ChatGPT on their own. It works fine until you ask it something about your business. The full comparison is in Flipa vs. ChatGPT; here's what a small company notices most. “Small business” covers a lot in the US, where the SBA often counts companies with up to 500 employees. This page has teams of 5 to 50 in mind.
It reads your website and the documents you upload, and shows as a percentage how much it knows about you. In our test, an empty account with one website and two documents reached 46%.
Every answer comes with a drop-down of the sources it checked. You open it and read the document the fact came from. If the fact is wrong, you now know which document needs fixing.
If someone asks about something of yours that isn't written down anywhere, it doesn't wing it. It says so and logs the question under “I was asked this and didn't know,” so whoever runs the account only has to explain it once.
What gets taught to it doesn't belong to whoever taught it: the whole shop can ask about it. And it goes no further. Each company works in its own separate space, with its own people and its own agents.
Nobody at a small business has hours to tune an assistant. You don't need them: every answer has two thumbs, and if it's wrong you tell it how it should have gone. Try it with this answer from the cabinet shop. First as Diane, who runs the account. Then as Marcus, from the shop floor.
What lead time do I give the customer with the built-in closet?
A custom built-in closet is delivered in 30 days.
Order terms.pdf
What happens when you correct it
Someone rates the answer down and writes: “Always in business days.”
An agent is Flipa with one specific job. Heads-up on the word: this isn't a bot that talks to your customers. It works inside your team, writes the draft, and a person sends it. At the cabinet shop, what backs up is kitchen estimates, which all depend on one person. What's below is a mockup, not the product. In the real thing, agents are created by talking and they leave the draft ready; reviewing it and sending it is still somebody's job.
What do you want off the office's plate?
What tone?
Where should it stop and check with you?
Twelve people and four ways of using the same thing.
What did we agree with the Maple Ridge HOA about the clubhouse lobby?
If it's in a note or a document, Flipa finds it and shows where it got it. Diane stops answering from memory what was already written down. More in Flipa for business owners.
Open the “I was asked this and didn't know” list
A list of the topics people ask about that aren't written down, with how many times each came up. It doubles as the agenda for what still needs documenting.
Draft a reply to this customer asking whether white oak can be stained
Out comes a draft in your tone, with what the finishes document says. You read it, copy it, and send it yourself.
What's the minimum cutout this manufacturer wants for a 30-inch wall oven?
Flipa reads PDF, Word, and Excel, and also scanned sheets or a photo of a document. The spec sheet that was asleep in a drawer becomes something you can ask.
What lead time do I give for a kitchen with quartz countertops?
The answer comes from the order terms, not from how the last job happened to go. And if the lead time has changed, it's corrected once and the whole team knows.
Write the intro for an estimate on a walnut walk-in closet
Flipa writes it the way you explain materials. You go over the numbers before it leaves.
How do I order material from the lumber room?
What used to be learned by asking the shop lead three times now goes to Flipa, which answers with the written procedure and shows where it lives.
Thumbs down: “we don't do it this way anymore”
Their correction doesn't just take effect: it stays pending until whoever runs the account approves it. Nobody changes how the company does things by accident.
We won't tell you it takes no effort: you have to choose which documents to upload and read what Flipa proposes before saving it. But that's work for someone who knows the company, not for a technician. The details are in getting started.
It reads the home page and up to seven main pages and writes three drafts: what you do, how you talk, and what your website is like. It takes a minute or two. You review them, and only what you approve gets saved.
Your price list and your order terms, say. As a PDF, a Word file, an Excel sheet, or a photo of the page. That's enough to move the meter, and Flipa suggests the three topics that would raise it most.
By email. From that day on they ask, and when an answer looks off, they correct it. What the admin corrects counts right away; everyone else's waits for a yes.
Of all the AI tools for small business, the closest to hand is generative AI: the kind that writes and answers. The jump is getting it to know your company instead of answering in generalities. You start with what already exists: the website and the two or three documents people check most. The guide to implementing AI in a small business walks through it step by step.
No. You use it from a web page: you ask by typing, and documents are uploaded from the same screen. There's nothing to code. Whoever runs the account invites everyone else by email.
There's no minimum. You notice it more the more the same questions repeat, and the more the answer depends on one person. Plans start at $99/mo, plus applicable taxes; they're on the pricing page.
It can happen, which is why nothing it writes should go out without someone reading it. When it misses, give it a thumbs down and write how it should have answered. If the correction comes from the admin, it applies from that moment; if it comes from anyone else, it stays pending until the admin approves it.
The drafts from your website take a minute or two, and uploading documents doesn't use credits. What takes time is your part: deciding which documents count and reviewing what Flipa proposes. We haven't measured how long a whole company takes, so we won't give you a number. To start, you buy a plan by card and your company's account is created when you pay, or you start free with the Trial, no card needed.
The app's interface is in Spanish today and an English one isn't available yet, though Flipa answers in the language you write in. Plans start at $99/mo per account (it runs on credits), and you buy one by card on the pricing page, cancel anytime. The Trial is free, no card needed: 2,000 credits, one time. Google Drive, Gmail, Slack, and HubSpot connections aren't available yet. The Chrome extension is in testing and installed by hand.
The whole plan, no consultant: where to start and what to leave for later.
The plans, what each one includes and how credits work.
For whoever runs the company and answers from memory today.
What changes between a general assistant and one that knows your company.
The website, the price list, the order terms. Start there and correct as you go.
Start free