Any AI for an ecommerce business turns out product pages at a good clip. The scare comes later, when one page says “relieves,” another says “delivered in 24 hours,” and nobody caught either before it went live. Flipa reads your catalog, your policies, and your list of what the brand doesn't say. Then it writes. And if you ask for one claim too many, it tells you.
The animation takes place in the Chrome extension, which is in testing and installed by hand today. The app's interface is in Spanish for now; Flipa answers in the language you write in. The rest of the page uses a made-up store: Fernhollow Tea Co., teas and herbal blends, five people, in Portland, Oregon.
Flipa doesn't talk to shoppers. You paste in the message and it leaves you a draft, the same as on any customer support team. What changes is where the fact comes from: your documents, not what's normal at other stores.
In the lower 48, orders of fifty dollars or more. Below that, the flat rates in the table apply. Here's the reply, written out:
This is the product page for Goodnight Blend, half written. Next to it are five phrases anyone would be tempted to slip in. Three clash with something Fernhollow has in writing, the kind of house rule a US store writes with the FTC's truth-in-advertising rules and the FDA's line on health claims in mind. Try them all.
Fernhollow Tea Co. · product page, half written
A blend of flowers and leaves to steep in 200°F water for five minutes. Mild flavor, with a hint of orange blossom.
Phrases that pass the check land here. None yet.
Phrases added: 2 · Held back: 3
Pick a phrase and see what Flipa says.
Clashes with “What we don't say”: we don't attribute health effects to any tea. It proposes: “A gentle blend for the last cup of the day.”
Clashes with “Shipping policy 2026”: the written delivery window is three to five business days. It proposes: “Delivered in three to five business days in the lower 48.”
Clashes with “What we don't say”: no superlatives we can't back up. It proposes: “In our lineup since 2019.”
The catalog says so: the blend has no tea leaves.
It's told on the website's “Our story” page.
Flipa applies what the store has put in writing in its documents: it doesn't decide what's legal to say, and it doesn't replace whoever reviews that part. The data is sample data.
At Fernhollow, whoever uploads products also answers email, and whoever builds the newsletter also watches the reviews. Here's how the work splits with Flipa.
Write the product page for the orange rooibos in the usual format
It pulls ounces, ingredients, and steep time from your catalog sheet and writes in your voice. To lock the format there's a starting point for product pages, still in testing.
Title and description for the green teas collection
It comes as a built-in shortcut: you click it and out comes the text. If what you ask brushes against what your brand doesn't say, it warns you before writing it.
“I opened the tin and I don't like it. Can I send it back?”
You paste the email and it leaves you a draft with what your 30-day return policy says. If the policy says nothing about opened products, it tells you and doesn't improvise.
Does the matcha have traces of tree nuts?
It answers from the spec sheet if the fact is there. With allergens, an “I don't have that” beats a “probably not.”
“The tin arrived dented and nobody got back to me”
There's a starting point for a reviews agent, tested start to finish. Once it's created, you paste the review and it steps in without being called. Posting the reply is your part: it's all in review responses.
“I'll be back: the Earl Grey got here in two days”
A thank-you that doesn't sound canned and doesn't turn “got here in two days” into a delivery time you don't promise.
Paragraph for the newsletter: the holiday teas are in
Another built-in shortcut. It comes out in your tone, with the catalog's facts. Flipa doesn't send the newsletter: you copy it into your email tool.
Three posts to introduce the winter chai
Drafts for social media in your voice; putting them up is still yours. If an agency runs your social, see Flipa for marketing agencies.
Flipa doesn't plug into Shopify, into your Amazon seller account, or into whatever your store runs on. It starts from three things you already have and hand over yourself.
If it has a sitemap, Flipa reads it page by page, up to 80: the main ones first, then the blog. When a page changes, it comes in as a new version. It doesn't read sites that draw their content with JavaScript or sites that block automated readers; in that case, you upload documents.
It reads current Excel (.xlsx) sheet by sheet and row by row, up to 3,000 rows per sheet, and CSV too. If you have more SKUs than the 80 website pages it reads, the spreadsheet covers the rest. Two warnings: dates come out as a number, and it can't see photos placed inside the sheet.
Shipping, returns, and the list of banned phrases, as a PDF or a Word file. Uploading them doesn't use credits. The knowledge meter tells you how much it already knows about the store: in a test of ours with one website and two documents, it read 46%.
A Flipa agent isn't a shopping bot. It drafts and reviews for your team. Anything that touches the store, the order, or the shopper is still done by you.
| Does it? | What it does instead | |
|---|---|---|
| Change copy inside your store | No | It leaves the text in a box to copy. You paste it into your store's admin. |
| Plug into your store's software | No | It works with the public website, the catalog spreadsheet, and your documents. |
| Manage orders, inventory, or returns | No | It drafts the reply about the return using your policy. Processing it is yours. |
| Chat with shoppers | No | It prepares the draft for whoever answers. There's no chat bubble for your site and no messaging. |
| Send emails or post on social | No | It writes. Sending and posting are yours. |
| Decide what's legal to say | No | It applies what your brand has written. The built-in “Legal and claims” agent is not legal advice. |
The Chrome extension reads the product page you have open and reviews it, but doesn't modify it. It's in testing and installed by hand.
Start with what repeats most: product pages, replies to shoppers, and reviews. Before asking it for anything, give it your catalog, your shipping and return policies, and a list of what your brand doesn't say. That way what it writes comes out with your facts and not with filler. And read it before publishing: it's a draft.
Yes. It writes them from your catalog's facts and in your way of talking, and there's a starting point so they all follow the same format, which is in testing. What it doesn't do is upload them: you copy the text and paste it into the store yourself.
It works next to your store, not inside it. Flipa doesn't connect to Shopify or any other store software, and it doesn't touch what's published. It proposes the text, you review it, and you take it over. With the Chrome extension it can read the product page you have open and tell you what it would change, nothing more.
Yes, if it's in .xlsx or CSV: sheet by sheet and row by row, up to 3,000 rows per sheet. It doesn't read the old .xls; it tells you to save it in the current format. Keep in mind that dates come out as a number and that it can't see images inside the sheet.
No. Flipa works for your team, not in front of the public: there's no chat bubble for your site and it doesn't reply over messaging. Whoever handles support pastes in the question, gets a draft with its source, and decides what goes out.
The app's interface is in Spanish today and English isn't available yet, though Flipa answers in the language you write in. Plans start at $99/mo per account (it runs on credits), and you buy one by card on the pricing page, cancel anytime. The Trial is free, no card needed: 2,000 credits, one time. Google Drive, Gmail, Slack, and HubSpot connections aren't available yet.
Nearly every store has one, inherited from a product page somebody wrote in a hurry. Start free, tell Flipa what your brand doesn't say, and show it your product pages.
Start free