Bricolage Grotesque
For headings, in weights 700 and 800. It's the typeface of the logo and of the headlines on this site.
Brand assets
The Flipa logo, its colors and how to use them
Here's the Flipa logo in every version, ready to download, with the color codes, the typefaces, and a few short rules. It's our press kit: for journalists, partners, and anyone who's going to show the brand.
Downloads
Take what you need
Every file is an SVG: it scales without losing quality and opens in any design program.
The logo and its versions
Main logoInk with the yellow dot. For light backgrounds.Download SVG
Logo on darkCream with the yellow dot. For ink backgrounds.Download SVG
One-color logoFor stamps, invoices, or whenever there's only one color.Download SVG
SymbolThe upside-down i, alone. For when the name has already been said.Download SVG
IconThe symbol inside its square. For browser tabs and shortcuts.Download SVG
The colors
- Ink
#1D1B2FText, borders, and the main button. - Cream
#FFF8ECThe background. - Flipa yellow
#FFD666The brand color. Once per screen, on what matters. - Pink
#FFB3C1Supports and sets things apart. - Blue
#8FB4FFSupports and sets things apart.
Typefaces
Two typefaces, both free
DM Sans
For body text, in weights 400, 500, and 700. It reads well at small sizes and on screens.
Rules
How to write the name and what not to do
The name
It's written Flipa, capital F and the rest lowercase. Never “FLIPA” or “Flipa AI.” In a sentence it behaves like any proper noun: “I asked Flipa.”
The logo
- Don't distort it. Not stretched, not squashed: scale it whole.
- Don't change its colors. If the background doesn't suit any version, use the one-color logo.
- Don't straighten the i. It's upside down on purpose: it's the exclamation mark in “¡flipa!”, a Spanish way of saying something amazes you.
- No shadows, outlines, or gradients.
- Give it room. No text or other logos crowding it.
- Mind the contrast. Over a photo or a busy background, set it in a box of flat color.
The colors
Yellow is the brand color and it's used sparingly: once per screen, on what matters. Pink and blue support it; they don't replace it. Text always goes in ink on cream or white.
Questions
Before you use it
Can I use the logo in an article or a presentation?
Yes, to talk about Flipa: an article, a talk, a comparison. Don't use it in a way that suggests Flipa sponsors or endorses something of yours. If in doubt, ask us.
Are there PNG versions?
Here they're only in SVG, which works for screen and for print. If your program won't open it, write to us and we'll send it in another format.
Which version goes on a colored background?
On light backgrounds, the main logo. On dark backgrounds, the version with cream lettering. If the background color competes with the yellow, the one-color logo.
Who owns the brand?
TRES PUNTOS COMUNICACIÓN SL, the company that makes Flipa. Its details are in the legal notice, and there's more in about.