Most AI for social media posts writes the same thing for every brand, because nobody gave it the rules of yours. Flipa reads your company's voice document once and applies it to every post: emojis or none, buttoned-up or casual, and nothing you've said is off-limits. It writes the text and leaves you a draft. It doesn't post, schedule, reply to comments or make images, and it isn't connected to any social network. It's not a scheduler: publishing stays with you.
The example on this page is an invented craft brewery, Marrow Creek Brewing Co. The app's interface is in Spanish today, though it writes in the language you use with it.
Here you go, in your voice: plain, short sentences, no emojis.
Start with all three off: that's the post anyone would write for any brewery. Turn them on one at a time and watch what each rule does. The third one doesn't touch up the wording: it takes a sentence out.
“Brand voice” documentMarrow Creek Brewing Co. · three of its rules
With all three off, this is how someone who doesn’t know you writes.
🍂 Our New Fall Seasonal Is Finally Here! 🍺
We are thrilled to introduce Windfall, a brown ale crafted with roasted chestnuts that will delight your palate with every sip.
So smooth it practically drinks itself: careful getting behind the wheel afterward! 😜
Now available in our online store and at our taproom. If you operate a bar or a bottle shop, please reach out and we will gladly send you the sell sheet.
#craftbeer #fallbeer
The fall beer is here.
It’s called Windfall. A brown ale with roasted chestnuts. Try it and tell us what you think.
Smooth and easygoing. Made for sipping slow.
It’s in the shop and at the taproom. Run a bar or a bottle shop? Email us and we’ll send the sell sheet.
#craftbeer #fallbeer
A demo with sample text from an invented brewery. Flipa has no switches: it reads the rules from your voice document and applies all of them, every time. Here you can turn them off to see what each one does.
You don't have to set any of this up. It's there on day one, and it works with what Flipa already knows about your brand.
Under the shortcuts button you'll find one for a LinkedIn post and one for an Instagram post. They're requests already written out that you send with one click. The format of the text changes. The voice doesn't.
It's built in, and it works inside your team, not in front of your customers: it drafts, a person posts. You don't have to call it. Ask for a post and it takes the request, and under the answer you'll see which agent replied. Rather choose yourself? Use the “Who answers” picker.
The “Posts for social” template is a starting point for creating an agent of your own, with your recurring series and your quirks. Flipa adapts it with what it already knows and asks two questions at most. This template is still in testing.
The admin tells it there's a Windfall tasting from the 20th to the 30th, and Flipa offers to save it with those dates. Outside that window it doesn't use it: ask on the 15th and it knows the tasting hasn't started.
These are a brewery's, but the mold fits almost anyone: a real estate office announcing a listing does the same with a different voice and different limits.
Post announcing Windfall: what it is and where to buy it
It pulls the facts from the lineup sheet you uploaded and tells them the way the house talks.
Now a short one for Instagram
Same message, different format. You don't have to explain anything again.
We canned the first batch today. Write something short
You tell it what happened; Flipa doesn't know unless you say so. It brings the voice, not the facts.
Introduce Travis, our head brewer, in four sentences
With whatever's in the team document. If nothing's written about Travis, it tells you.
Announce the tasting on Thursday the 22nd at the taproom
Date, time and place, no frills. If the campaign is saved with its dates, it uses them.
Remind people on Wednesday without repeating the text
A fresh wording of the same notice, so you don't post the same thing twice.
Someone commented: “Is Windfall gluten-free?” What do we say?
Paste the comment and it drafts the reply with the product sheet in front of it. Posting it on the network is your job.
They say it's pricey for a four-pack
A calm reply, in your tone, without taking the bait. Reviews have their own page: review responses.
It happens when you create an agent for your social posts: Flipa first looks at what it knows about the brand. And in a business like beer, if it can't find a single line on how to talk about alcohol, it doesn't assume. It tells you. That's what AI for brand voice comes down to: the rules have to be written somewhere.
One question first: are they for the online shop, the taproom, or both? And a heads-up: your documents don't say anything about how to talk about alcohol on social. I'd rather ask than guess.
Flipa isn't connected to any social network. Here, LinkedIn and Instagram are two text formats, nothing more.
| On social | Does it? | Details |
|---|---|---|
| Write the post in your voice | Yes | With your voice document and whatever you've uploaded about your products. |
| Adapt the same message to each network | Yes | With the shortcuts or by asking. |
| Flag anything that clashes with what you don't say | Yes | It says what clashes and offers what does fit. |
| Your own agent from the template | In testing | “Posts for social” exists; it hasn't been tested start to finish yet. |
| Post or schedule | No | You copy the text and take it to the network or to your scheduling tool yourself. |
| Reply to comments on the network | No | It drafts the reply if you paste in the comment. |
| Images and video | No | Text only. |
| Measure reach | No | It can't see your social stats. |
It doesn't promise followers either. What it takes off your plate is the time spent staring at the empty box.
Any of them can write a decent post. The difference is whether it knows your brand: that you don't use emojis, that you keep it plain and short, which topics you stay away from. Flipa gets that from your voice document and applies it without being reminded. If you also want scheduling and publishing, you'll need another tool for that.
No. Flipa writes the text and leaves it in a box with a copy button. Posting or scheduling it is on you, wherever you do that now. It has no connection to any social network.
No. Flipa works with text: it doesn't generate images or video, and it doesn't read video or audio either. You can attach a photo to your message so it writes the caption that goes with it.
From what you have in writing. You can upload your voice guide or brand guidelines, or give it your website address. It reads the site and drafts a “Brand voice” document that you review before saving. Whatever's missing, you tell it in conversation. It's explained on the knowledge base page.
Yes. Two shortcuts are built in, one for LinkedIn and one for Instagram, and you can ask for other formats in conversation: a Facebook post, a TikTok caption, a Nextdoor post if you're a local business. Those are text formats you ask for, not connections. Length and shape change; the voice and the limits are the same everywhere.
