Any AI for marketing teams can turn out a decent paragraph. So can the assistant built into half the tools you already pay for. The tiring part comes before that: telling it, in every new chat, who you are, how you sound and what you can't promise. Flipa starts from your own documents, so it shows up having done the reading.
The example on this page is Fern & Salt, a made-up natural skincare brand in Bend, Oregon. The Chrome extension in the animation is in testing and is installed by hand for now. Flipa's own interface is in Spanish today; it writes in whatever language you use with it.
AI tools for marketing teams that haven't read your rules write for anybody. These four things show from the first request.
Upload your brand guidelines as a PDF, or give it your website's address and it drafts a “Brand voice” note for you to approve. That's all AI for brand voice needs to be: from there, every piece comes out sounding like you.
If a request clashes with your documents, it doesn't go along blindly: it tells you what clashes and offers something that fits. Ask it to “say the serum erases wrinkles” and watch.
Every answer comes with the list of sources it checked, folded away underneath. Click one and read the document. If the catalog says something different, you see it before your customer does.
Both are included and step in when the request is theirs; under the answer it says which one replied. Missing an agent for local SEO or for the newsletter? You create it by talking. There's more in social media posts.
Flipa has a shortcut for each of these: a LinkedIn post, an Instagram post, a newsletter paragraph, and a title and description for Google. Plus one called “Full campaign.” Pick a Fern & Salt campaign, click through the tabs and copy what you like: the button works.
Pick the campaign
The campaignThe night serum comes out March 3
It took us two years to make a night serum. Not because we're slow. Because we kept cutting.
We started with twenty-three ingredients and ended with nine. Rosemary, olive squalane and not much else. Each one is there because it does something, and we say what on the label.
We don't claim it erases anything. We say what we saw in testing: skin wakes up more supple and less tight.
Available March 3 in our shop.
Nine ingredients. One step before bed.
The night serum lands March 3. No added fragrance, a glass bottle, and the full ingredient list on the label.
#nightserum #cleanskincare #fernandsalt
This note is short because the news is: the night serum comes out on the 3rd. Nine ingredients, two years of testing. Everyone on this list can buy it starting the 1st, two days before anyone else. No code needed: the link below lets you in.
TitleNight Serum with Rosemary, 9 Ingredients | Fern & Salt
DescriptionA natural night serum with rosemary and olive squalane. Nine ingredients, no added fragrance, in a glass bottle.
It checked:Brand voiceFall catalogWhat we don’t say
You won’t find “anti-aging” or “erases wrinkles” in this copy: both are on the “What we don’t say” list.
A day with the person who runs marketing at Fern & Salt: four people on the team and a shop that never closes. The requests are shown the way they're typed; there are more in the guide to asking AI for everyday work.
Title and description for Google for the calendula balm page
Title and description. It's a shortcut: one click and you have the draft, in the words the brand uses for that product.
Review this copy they sent us: does it sound like us?
Check it against the brand. It flags the sentences that drift from the tone or from what's allowed, and suggests another way to say them. If you work on the other side of that email, see Flipa for marketing agencies.
Which searches brought us the most visits this month?
The Google numbers. With Search Console turned on, it answers with your own site's data. Today we set that connection up for you.
Newsletter paragraph with the night serum news
The main paragraph. Another shortcut. You copy it, paste it into your email tool and hit send yourself when it's time.
Back-to-school, August 10 to 24: free shipping on the whole shop
Put the promotion on record. It offers to save it with its dates and shows you the before and after. Nothing is saved until an admin clicks “Update.” Outside those days, it doesn't use it.
With Google Search Console connected, Flipa talks about your site with Google's data, not guesses. The SEO agent takes the question without being called.
Mostly “rosemary soap,” where you rank 4th. For “natural rosemary soap” you're 9th, and for “cold process soap” you're 12th.
The best AI for marketing teams depends on which job you need done. So here's the plain list: what Flipa does today, what's in testing, and what it doesn't do.
| In marketing | Does it? | Where it stands today |
|---|---|---|
| Write posts, newsletters and copy for Google | Yes | In your voice, with a copy button |
| Review copy against your brand rules | Yes | Says what clashes and suggests another way |
| Look up Search Console and Analytics | Yes | Read-only. We set up the connection for you |
| Read the page you have open in Chrome | In testing | The extension is installed by hand |
| Publish or schedule on social | No | You copy the text and post it yourself |
| Send the newsletter | No | You paste it into your email tool |
| Make images or video | No | It works with text |
| Run ad campaigns | No | Google Ads is listed as “coming soon” |
LinkedIn and Instagram are text formats here. Flipa has no connection to any social network.
Take the repeat work off your plate: the first version of a post, the newsletter paragraph, a page title, or the review of copy that comes in from outside. In Flipa that first version already carries your voice and your limits, because it has read them. Deciding what gets published, and when, is still yours.
No. It prepares the text in a box with a “Copy” button, and you post or send it from your own tool. It doesn't schedule posts and has no access to your profiles.
Yes, that's what it's built for. Upload your brand guidelines or style guide, or let it read your website and propose a draft for you to approve. If the tone changes someday, an admin tells it, and Flipa proposes the change with a before and after.
For the content side, yes. It comes with an SEO agent, a shortcut for a Google title and description, and a skill for reviewing a page. With Search Console turned on, it answers with your site's searches and rankings. It doesn't promise rankings: it gives you the data and the copy, and you decide.
No. Flipa writes and reviews text. It doesn't read video or audio either, so it can't summarize a livestream or a recorded interview.
Yes. Plans start at $99/mo, with credits shared by the whole account, and you buy one by card on the pricing page: the account is created when you pay. If you'd rather try it first, start free: no card needed, 2,000 credits, one time.
From the request to copy-ready text, network by network.
For when you handle several brands and each one talks differently.
Flipa in a panel next to the page you're reviewing. In testing.
A guide with sample requests for a small company's everyday work.
Start free and upload your brand guidelines first. The first draft won't sound like anybody else's.
Start free