AI for marketing agencies tends to be sold by the pound: more copy in less time. But no agency loses an account for writing too little. It loses it the day the new copywriter puts a countdown and three exclamation points on a brand that never raises its voice. Flipa reads the brand guidelines cover to cover, compares them with the website, and writes inside those lines.
Made-up example: Switchback, an eight-person agency in Denver, and Juniper Hollow, a natural skincare brand that's a client and has its own Flipa account. The conversations about Juniper Hollow happen in that account. The app's interface is in Spanish today; Flipa answers in the language you write in.
“Aggressive” clashes with Juniper Hollow's voice: the guidelines ask for calm, plain words, and no urgency. I won't force it. With more intent, but still in voice, here are two:
Not one per copywriter, and not one per client. One for proposals, one for reviewing copy, one for review replies. A note on the word, since “AI agent” often means a bot that talks to customers: these work inside your team and hand you a draft. An agent is set up by talking, the way you'd brief a new hire. The animation recreates the real product, with shorter waits.
The brand guidelines were signed off three years ago and the website has gone its own way since. When Flipa reads the PDF and finds differences with the site, it doesn't choose: it shows both values and asks. These are Juniper Hollow's three. Your call.
Juniper Hollow brand guidelines.pdf compared with Juniper Hollow's website
3 things don't matchWhen the guidelines and the website say different things, Flipa doesn't pick for you. It shows both values side by side and waits for a person to say which one wins. Only then does it write it into the identity and voice document, and nothing is saved until it's approved.
Each card has two sides: the job, and what Flipa does with it. The first one is asked in the agency's space; the other three, in Juniper Hollow's account. Flipa prepares the copy; sending it, scheduling it, or uploading it is still your work.
Better to know this before you sign up. Today Flipa is one space for one company. For an agency, that means a space for the agency: its method, its processes, its proposals, and its own way of writing.
There are no zones inside a space. Everyone draws on the same knowledge, and there are no per-client folders with different permissions. That's why we won't sell you “one agent per client” inside a single account as a way to keep brands apart. One client's guidelines and another's would land in the same pile, and copy for the first could come out with lines from the second.
What isn't solved, said before you find it yourself. There's no way to run several accounts from one login: someone who's already in the agency's account can't join a client's with an invitation. If you're going to need an account per client, write to us before you buy and we'll work it out with you.
A general assistant writes well. What it doesn't know is what can't be said about each brand. If you do marketing for a single company, Flipa for marketing is the better page for you.
A brand's rules weigh more than any agent's instructions. We tested it on purpose with a badly built one: it was told to promise refunds, and it didn't. It answered properly and warned that the instruction went against the house rules.
You change an agent by talking and see only the difference: what comes out and what goes in. Every version stays in the history and you can go back to any of them. There's also a log of who changed what, and when.
When the client asks “where did this come from?”, you open the sources it checked and there's the document. Nearly always, their own guidelines.
By giving it what defines that voice to read: the brand guidelines, the website, and the team's corrections. Flipa writes from that, and when a request clashes with the brand, it says what clashes and offers what does fit. To keep two brands from blending, each one needs its own account.
You can upload documents from several, but we don't recommend it: inside an account the knowledge is shared, and the voices would blend. Today the real separation is one account per company: the agency's for what's yours and, for the client that needs it, their own. If in doubt, write to us.
Yes. You upload the PDF or some screenshots, up to 6 files and 30 MB, and it proposes a new version of the design and voice documents. We tried it with a real 11 MB guidelines file and it took 71 seconds. If the guidelines and the website don't match, it shows both values and asks which one wins.
Yes, if the account is theirs. Whoever runs it invites their people by email and decides who's an admin and who only asks. Inside, everyone draws on the same knowledge: you can't hide a document from one particular person.
Not today. Nothing is set up for that. If you're interested, write to us and we'll talk.
The app's interface is in Spanish today and English isn't available yet, though Flipa answers in the language you write in. Plans start at $99/mo per account (it runs on credits), and you buy one by card on the pricing page, cancel anytime. The Trial is free, no card needed: 2,000 credits, one time. Google Drive, Gmail, Slack, and HubSpot connections aren't available yet.
The same assistant, seen from one company's in-house marketing team.
Posts in the brand's voice, ready to publish yourself.
How they're created by talking, and how to test one before you trust it.
The skeleton of the proposal, with your method and your terms.
