The review, just as you paste it
Diane★★★★★
Perfect weekend. The Springhouse room is gorgeous, and Saturday’s short ribs were some of the best food we’ve had in years. We’ll be back in the spring.
Review responses
AI to respond to reviews, from one star to five
Using AI to respond to reviews doesn’t take the decision away from you. It takes away the dread. Paste a review into Flipa and the reviews agent steps in without being asked: it drafts the reply in your company’s voice, with your sign-off, and without offering anything you don’t offer. Drafting is all it does. Flipa isn’t connected to Google, Yelp, Facebook or any other review site: it doesn’t collect your reviews, it doesn’t tell you when a new one comes in, and it never posts a reply. You read the draft and you post it.
The app interface is in Spanish today, though it drafts in the language you write in. The example on this page is a made-up country inn with a restaurant, the Crooked Pawpaw Inn.
Day to day
Paste the review, say nothing else, and it steps in
You don’t have to remember what the agent is called or write it instructions. Copy the review from wherever it lives, whether that’s Google, Yelp, Facebook, Tripadvisor or Angi, paste it in, and Flipa works out what’s needed. Under the reply it tells you which agent answered.
- The reply comes in a box with a Copy button.
- It carries the sign-off you chose when you created the agent.
- It’s a draft: the last read is yours.
- It’s the same voice as in your social media posts.
“We came for the short ribs and they didn’t disappoint. The Springhouse room got a little chilly overnight. We’d still come back.” Rachel, 4 stars
Answered by: Review responses. Here it is, ready for you to look over:
Thanks, Rachel! We’re glad the short ribs were worth the drive. Sorry the Springhouse got chilly overnight: thank you for telling us, we’re looking at it. Come see us again. The Crooked Pawpaw Inn team
Brand voiceWhat we offer after a complaint
The hard ones
An AI reply to reviews that sting: see what it says to one star
Pick the stars and read the reply. Anyone can answer a five-star review. What matters is what it does with the one-star: it owns the problem, it doesn’t argue, and it doesn’t give away anything the inn hasn’t decided to give away.
Answered by: Review responses
Thank you, Diane 🌿 We’re so glad the Springhouse and the short ribs left you wanting a return trip. By spring the pawpaws are leafing out and we serve dinner on the porch. We’ll be here when you’re ready.
The Crooked Pawpaw Inn team
Change applied to the agent: the occasional emojino emojis · shorter
Why it answers this wayIt thanks her for the specifics, the Springhouse and the short ribs, instead of a canned line. The tone comes from “Brand voice.”
And a one-star review
Heather★★★★★
The heat was out in the middle of January and nobody offered us an alternative. We froze all night. I want my money back.
Answered by: Review responses
Heather, we’re so sorry about the night you had. Losing heat in January is on us, no excuses, and we should have told you and offered you another room. We’d like to talk it through with you: call or email us and we’ll go over it properly. And we hope you’ll come back someday and see the inn the way it’s meant to be.
The Crooked Pawpaw Inn team
Why it answers this wayIt doesn’t offer a refund: “What we offer after a complaint” only says to invite the guest back.
Demo with made-up reviews of a country inn that doesn’t exist. The replies show how the reviews agent works within the inn’s voice and limits. Flipa drafts them; posting them on the review site is your job.
Setting it up
What it asks you to create the reviews agent
There’s a template called Review responses, and it’s the one that has been tested from start to finish. Flipa adapts it with what it already knows about your business and asks two questions at most. This is a mock-up showing everything that gets decided; in the product, it skips the tone question if it already knows your tone from your documents. The real step-by-step is in the guide to creating an agent.
Which reviews will it answer?
How does it answer?
What won’t it do without asking you?
Agent profile
Reviews
- How it talks
- Grateful and brief: three or four sentences and the sign-off
- Never without asking you
- Offer compensation that isn’t in writing
- What it already knows
- Everything you've told Flipa about your company
Four classics
The reviews that sit unanswered for weeks
Flip them over. It happens to inns, to bars and to online stores with the ratings on their orders.
After you create it
If one day you don’t like how it answers, you tell it
An agent isn’t locked the day it’s created. You adjust it the same way you created it: by talking. The AI agents page covers the whole thing.
01
One sentence changes it
“No emojis, and sign off as The team.” Flipa shows you only what changes: what comes out and what goes in. You apply it, test it first or ask for something else.
- Out: “the occasional emoji, in moderation”
- In: “no emojis”
- In: “sign-off: The team”
02
You test it before you save it
Flipa throws three reviews at it, two ordinary ones and a tough one it makes up, and tells you whether each reply is right and why. Or you test it yourself with one of the reviews that sting.
- A good review
- A so-so review
- A tough one, made up for the test
03
You can undo it
Every change keeps the previous version. If last week’s version answered better, you go back to it.
- Today’s version
- Monday’s version
- The first one
FAQ
AI for Google reviews, refunds and languages: five questions
Can you use AI to respond to Google reviews?
For the writing, yes. Copy the review from your Google Business Profile, paste it into Flipa and you get a reply in your voice with your sign-off. What it doesn’t do is post it: that stays in your hands, and that’s how it should be, because a public reply carries your business’s name. In the US there’s one more reason for a person to read every reply before it goes up. The FTC’s rule on fake reviews, announced on August 14, 2024, bars businesses from using groundless legal threats, intimidation or certain false public accusations to get a negative review removed. A reply fired off in the heat of the moment is where that kind of thing happens. This is context, not legal advice.
Is Flipa an AI review response generator that posts to Google or Yelp?
No. Flipa has no connection to Google, Yelp, Facebook, Tripadvisor, Angi or any other review site: it doesn’t collect reviews, it doesn’t notify you when a new one arrives and it doesn’t post. It leaves the text in a box with a Copy button, and you paste it where it belongs.
How do I keep it from offering compensation I don’t give?
When you create the agent, Flipa asks what can be offered when someone complains, and that gets written down. On top of that, your brand rules outrank any agent’s instructions: in a test set up on purpose, one agent was ordered to promise refunds and it didn’t. It flagged that the order clashed with what the company allows.
Do I have to create the reviews agent myself?
The person who manages the account creates it, and it’s done in a conversation: you start from the Review responses template, answer a couple of questions by picking options and approve the proposal. It doesn’t ask about tone if it already knows it from your documents. For customer support teams it’s often the first agent they set up.
Can it draft replies in English and in other languages?
Flipa answers in the language you write to it in. Paste a review in English and ask for the reply in English, and the draft comes back in English. The same goes for Spanish or any other language, with the same voice and the same limits. Have someone who speaks the language read it before it’s posted.
Keep reading
That review has been sitting there for three weeks. Answer it today
- Paste the review
- Read the reply
- Post it yourself